Personalization within webshops is being applied increasingly often. The goal of this type of personalization is to offer visitors a helping hand in their decision-making process, but even more importantly, to encourage a final purchase. After all, that is what it is all about in the end! Tools such as WiQhit and Squeezely were created to conduct A/B tests with this type of personalization. Curious about how personalization works? Best4u discusses a number of examples that might come in handy for you!
Recommended products based on search behavior
One of the central goals of personalization is offering the visitor the most relevant selection possible. Did you know that tools exist that provide automatic suggestions as soon as a visitor performs a search? This relies on (related) past search queries and sometimes also on visitors with similar purchasing intentions.
Active shoppers
Nothing is as powerful as social proof within an online store. After all, let's be honest: if you see that many other visitors are active, then the reliability of the webshop you are visiting must be sound, right? With personalization tools, you can conduct A/B tests and alternately show and hide the number of active visitors.
Number of times purchased
A personalization somewhat related to the previous option is showing how often a product has been purchased. If a visitor has doubts about a specific item but sees that the product has already been purchased dozens of times that day, their doubts will diminish and the urge to buy will increase.
Shopping cart abandoners
Did you know that some personalization tools can easily be integrated with mailing programs like Spotler or email marketing? This is useful, because it allows you to alert your visitors that they have abandoned their shopping cart without checking out. This personal attention (or email) can rekindle their doubts, prompting them to complete the transaction after all.