Anouk has previously 10 reasons explained why you should start using social media for your business. I will give 7 simple tips for using social media effectively. Or actually... I didn't come up with them myself. They are general methods that you can also use at the pub, during a networking event, or at your in-laws' birthday party.
1. Behave
Social media is social. Logical. Even though it takes place via the internet, traditional social rules, norms, and values still apply. If you don't behave properly, don't expect much in return. You won't make any friends that way.
2. Dress neatly
Ensure you look neat and well-groomed. Be mindful of your own online presence. People rely on the first impression they get of you or your company, even on the internet. For example, make sure your Twitter and Facebook profiles match your company's branding.
3. Thank people
You always enjoy receiving a compliment or a thank you from others, don't you? So do the same for others. A simple, personal thank you can have a significant positive impact on your business.
4. Always remain polite
Always treat your customers, critics, and ambassadors honestly and politely. Show respect and treat them with respect, regardless of their opinion. Do not make false promises. If customers complain about your services or products, address the issue and ensure it is resolved as quickly as possible. The whole world can see, so it is not just the angry customer who knows that you are helping them.
5. Just act normal, that's crazy enough already
Internet trends follow one another at a breakneck pace. Which ones should you follow and which ones should you avoid? Don't be easily seduced by every trend or hype. Consider what added value it might have for your business strategy and objectives.
6. Think twice before you speak
Things you say can have major consequences. In both a positive and a negative sense. By now, there are plenty of examples of footballers who have said things on Twitter that they later regretted.
7. Trust must be earned
Trust is the most important thing in a relationship. If people cannot trust you, they will leave, and you will no longer be of value to them. You gain trust by creating value, and it takes time to acquire, but you can lose it again very quickly.
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Simon Vreeman
http://www.simonvreeman.com
(Want to become a guest blogger too? Contact @ivoelshof or @melvinvdbout)