Social proof is one of the factors that plays an important role in convincing potential customers to convert at your company. Customer case studies can help you with this as an entrepreneur. With customer case studies, you show vulnerability as a businessman and let others see how your company is perceived.
So, it's time to get started! In this blog, we tell you which ingredients you need to write powerful customer case studies.
Interviews
Writing customer case studies hinges on the interview. Have someone other than yourself from the organization conduct the interview with the customer you want to highlight, ensuring an honest conversation. While you might avoid certain questions yourself, someone with a more detached perspective is less likely to do so. Instruct the interviewer to delve deeper into the strengths of the collaboration, specific details, highlights, the evolution of your 'journey,' and future plans.
Customer cases with figures
There are people who dislike reading so much that they prefer a brief summary of successes. Therefore, try to list some interesting figures. Examples of this could be:
- Already more than 530.000 satisfied customers
- Together, more than 100.000 m³ of natural gas saved
- Helped 1670 employees find a job in 3 months
Unleash your creativity! If you leave everything to your imagination, much more is possible than you think.
Reviews
We briefly discussed earlier that customer case studies are primarily used for social proof. To convince hesitant customers who are standing on the line, you can choose to add reviews to the case study. This could include customer opinions on your service as well as on the products of the partner you collaborate with.
Infographic / animation
Nowadays, anyone can add a written customer case study to their CMS, which can raise doubts among the reader regarding the credibility of the piece. An infographic or animation can ensure a higher degree of credibility, as more effort has gone into creating it. This can be done both visually and audiovisually.
Video
Not the cheapest option to add to your case studies, but a recorded video can make a significant contribution to reinforcing your collaboration. It can be nice to shoot these recordings on location, so that viewers can get a better idea of what you are working on.