As loyal WordPress users, we at Best4u cannot say it often enough: just like us, Google is crazy about this content management system too. It is not without reason that WordPress is the most used worldwide for website developmentBut what is that good relationship between the search engine and the CMS actually based on? In this article, we explain this question using three important reasons.
1. The importance of content
Originally, WordPress was a platform for bloggers. And blogging means producing a lot of new (and unique) content. Nowadays, WordPress is of course much more than just a blogging platform, but that does not change the fact that the vast majority of bloggers still choose a website in WordPress. It is simply incredibly easy in WordPress to add a new article or blog post and present it beautifully on your website. This also makes it easy for entrepreneurs to add content and publish news on their websites. And because it is so easy to post a blog, this happens regularly.
Now, that is of course an important reason for Google to value WordPress websites. After all, new and unique content is food for Google. The search engine's algorithm prioritizes new content so that visitors always see the most up-to-date information.
2. WordPress is SEO-friendly
The WordPress plugin selection is enormous, and consequently, the possibilities for SEO optimization of your WP website are very extensive. The best-known and most popular plugin for SEO is SEO Yoast, which allows you to easily structure your content correctly. You can also specify the important keywords you want your audience to find you for, and it is possible to enrich meta descriptions, slugs, and titles with those keywords.
The better your content is optimized, the happier Google is, and this is reflected in the search results.
3. Responsive websites
The third reason for the good relationship between Google and WordPress is the fact that (most, or at least new) WordPress websites are responsive and therefore mobile-friendly. This means that the website's design scales with the screen on which it is viewed. A responsive design is of great importance to Google. For some time now, the search engine has even prioritized mobile-friendly websites in search results. WordPress is designed to appeal to the mobile visitor, so websites can be viewed and used effortlessly on any screen.
Also interested in a WordPress website?
The possibilities that WordPress offers us are therefore endless. It is not without reason that we at Best4u have been working faithfully with this popular CMS for years. Feel free to take a look at the possibilities of a SEO Design website, an SEO SME Custom website or a Custom SME+ website and ask our advisors for more information.