Cookies. It sounds so nice to be greeted with them when you have a webshop or enters a website, but as a visitor, you can become quite annoyed by the checkboxes and terms and conditions you have to agree to when you land on a page. Although cookies is the collective name, a distinction can certainly be made between the different types of cookies.
If you own a webshop or website from Best4u, it is good to know the precise differences between all the individual cookies. After reading this blog, you will hopefully have a better understanding of what can and cannot be considered specific cookies.
Functional cookies
Without agreeing to functional cookies, access to a specific website is denied. Websites collect functional cookies so that the website works properly for visitors, and this is also remembered for the next time so that permission does not have to be constantly requested.
Analytical cookies
Analytical cookies show many parallels with functional cookies, yet there is indeed a difference. Analytical cookies do not influence the user experience and provide you, as the owner of a website or webshop, with a great deal of information. Data is forwarded to tools such as Google Analytics, allowing you to observe in dashboards where visitors enter or leave. Since the GDPR came into effect, website owners are not allowed to simply accept analytical cookies without a checkbox, unless it has no direct impact on the user's privacy.
tracking cookies
You can view tracking cookies more or less as non-essential cookies. Do you check all the boxes when entering a specific website? Then you automatically agree to tracking cookies. This allows websites with similar products or services to target the audience and makes it easier to set up social ads, for example.