One of the ways to to grow your business is by blogging. Blogging really works, you get:
- More visitors. If you publish a new blog post on your website, Google has another page to index. Plus: when a reader shares your blog via social media, it increases the reach of your website. Companies that blog actively receive an average of 80% more visitors to their website.
- More leads. Write a clear call-to-action (or CTA) in your blogs, and the stream of leads will grow steadily as you publish more articles. Businesses that blog frequently generate an average of 126% more leads.
- More prestige. Providing relevant information to your target audience leads to greater prestige as an authority in your field. Greater prestige translates into more and better clients and less price pressure.
- More continuity. A blog article that continues to rank well in Google often continues to attract visitors for years.
Source: Mediaweb.nl
However, there are also downsides to blogging. For instance, it takes a lot of time and inspiration can sometimes be hard to come by. Still, blogging is certainly worth considering!
In this article, you will learn tips about blogging. What should you pay attention to as a beginner blogger and how do you take your blog to the next level?
Tip 1: Think of topics that suit your company
Create a content strategy Coming up with and using content is an important first step for a company that wants to start blogging. You need to know what you want to write about. Additionally, a content strategy simultaneously serves as a useful blog schedule. Stick to that schedule as well. Post blog articles on a frequent basis, for example once every two weeks, or if that is not possible, once a month.
Which themes suit your business? Suppose you are the proud owner of a physiotherapy practice. Suitable themes would then be wanting to live a complaint-free life, doing home exercises, and coping with complaints.
You further develop these themes into topics. Such as: 5 exercises you can do at home and how do I strengthen my muscles? Always write about topics that stand close to you and wherever your expertise lies. Share your knowledge with your target audience!
Tip 2: Know the needs of your target audience
Do you know your target audience and what resonates with your customers? It is important to put yourself in your target audience's shoes. Ask yourself: what content do my customers want to read? By addressing the right needs, your company will naturally gain more customers and experience growth.
Strike the right chord with your content. You should also consider language use and technical terms. You don't write a blog for yourself and your colleagues; you write it. for the customerWrite content in a way your target audience understands. Don't use difficult jargon and keep it simple. Get it 😉.
Tip 3: Writer's block? Then use the Answer the Public tool
It can happen that you really don't know what you want to write about anymore. We call this writer's block. Don't worry, the best bloggers experience this. A good tip to overcome writer's block is the tool Answer the Public.
The name actually gives it away: it provides questions from your target audience. The tool combines and visualizes hundreds of suggestions based on real search queries on Google and Bing.
Imagine you search for physiotherapy. You get 135 (!) related questions. These are questions your target audience is searching for. A specific question that can be used as an angle is: which physiotherapy treatment is suitable for a herniated disc?
Tip 4: Don't get fixated on keywords
Keywords are the words you type into a search engine when you are looking for information. The more relevant keywords you use in your blog, the greater the chance that your target audience will find your blog articles.
There is a catch, however: keywords aren't everything. When blogging, it is primarily about the text substantively strong is that you meet the customer's needs and that the text is readable.
Tip 5: What do you want to achieve with your blog?
Growing your business through blogs can be a goal. Just like getting more unique visitors to your website or receiving more newsletter subscribers. You want to achieve something with your blog. Once you know that, you can explore how to achieve it.
An example:
Do you want customers to subscribe to your newsletter? Then indicate at the bottom of your blog that you have a newsletter and explain why it is so interesting. Then place a link to the subscription page below it.
Tip 6: The importance of a catchy title
People decide in a split second whether they find your headline interesting enough to click on it. Go for a title that is simple, powerful, useful and cheeky is.
Tip 7: Earn money blogging
If you enjoy blogging, is linkbuilding That would be something for your company. Link building is part of SEO (Search Engine Optimization) and means obtaining links in other places on the internet. The goal is to structurally increase the value (or authority) of your website.
One way to work on your link profile is by writing a blog article. Good content will be shared more quickly. Additionally, you can also publish your blog post on an external blog page. In your blog, you then link back to your website, and that is how links appear. potential new customers on your website.