Entrepreneurs are constantly busy attracting new customers. This is logical, because to experience growth, you simply need new leads. However, the risk associated with this is that you forget to think about customer retention.
Customer retention is, after all, an extremely successful strategy for turning previous revenue into new conversions. But what do you do when creativity is nowhere to be found and you have no idea how to keep your existing customers happy? Then hopefully, you will have more inspiration after reading this blog!
Stacking discount
Discounts: online shoppers love them! And the more exclusive the discount, the more enthusiastic people get about it. Treat existing customers to a tiered discount by increasing the percentage discount per unit purchased.
Savings program
A loyalty program is another way to build customer loyalty. You can implement this relatively easily by awarding a certain number of points for every euro spent. Let customers decide for themselves when they want to convert these points into a discount, so that you truly give them the impression that you value customer loyalty.
Scratch calendar
Surprises: you hate them or you love them. Yet there is a large group that is curious about the unexpected. In December, you can put a scratch calendar on your website install, where the loyal customer base gets to scratch open a box every day. However small this reward may be, it certainly contributes to the mutual understanding.
Birthday promotion
Personal attention: who doesn't love it? If you have someone's details, a birthday promotion is a great idea. Send someone a personal card with a handwritten message or send a congratulatory email containing a code for a free product worth a certain amount. I bet you can add that person to your list of fans!
Introductory discount
Another way to further strengthen customer loyalty is by offering introductory discounts. Encourage your customers to invite their friends or family members, and for every discount code used, they will also be rewarded with a price reduction on their next order.