Optimizing your webshop starts in the Magento Marketplace. This special page within the Adobe environment is a repository where all extensions are presented that Magento is rich. The Magento Marketplace is set up in such a way that it is easy for you as an entrepreneur to know where to go for which extension.
Adobe created the Magento Marketplace to eliminate the need to scour every single website for the extension you are looking for. In this blog, Best4u takes you by the hand so that the Magento Marketplace holds no secrets for you when you start using it. So sit back and relax!
What is Magento Marketplace 2?
Perhaps you have heard of Magento Marketplace 2 in the past and wondered what the difference is compared to the regular Magento Marketplace. The answer? There is no difference! Magento Marketplace 2 is actually a synonym. So at least you don't have to worry about that anymore!
Entrepreneurs who have been running e-commerce businesses for some time usually opt for a Magento webshop. This is due to the fact that Magento is an open-source CMS, making the possibilities on this platform almost endless. Where the possibilities of WooCommerce eventually end, you build upon the opportunities that Magento brings. Further on in this blog, Best4u discusses the various options at your disposal.
Available categories
When your eye is exposed to the Magento Marketplace interface for the first time, the variety of categories immediately catches the eye. Adobe has listed no fewer than 6 categories on the homepage:
Customer SupportThis category includes everything related to better serving customers. Here you can, among other things, purchase extensions that make it easier to display FAQs (frequently asked questions) within your webshop, but a plugin that allows you to communicate with your customers via Facebook Messenger or WhatsApp also falls under the Customer Support category.
Payments & SecurityTransactions make or break your webshop, because without income, you cannot keep your business running. Do you want to relieve your customers of the many steps they have to take before they can proceed to payment? Then you can, for example, purchase the One Step Checkout extension in the Magento Marketplace. You are also in the right place in this category if you want to offer multiple payment options, for example because you sell your items in various countries.
MarketingGenerating brand awareness is one of the many KPIs the marketing world has to offer. To easily interact with your visitors and potential customers, Adobe has gathered various extensions that make it easier to drive social engagement.
Accounting & FinanceAdministration: it may well be the neglected child of business operations, but it is oh-so important. Within this category, you will find all kinds of integrations that simplify this. Think, for example, of accurately calculating taxes so that no one pays too much.
Shipping & FulfillmentBeing an expert on your product is one thing. Arranging for it to arrive at its destination is another. Implement tools from carriers like DHL or UPS to let the customer find out what the current rates are or where the nearest service point is located.
Site OptimizationYou may be very satisfied with the layout of your webshop. But if it doesn't convert, you will still have to work on your online environment. This category helps you with this.
Filter menu
After clicking on a specific category, you will immediately notice a proliferation of extensions coming your way. That is why a precise filter menu has been implemented, making your search much easier. Below, we highlight the subcategories of the most important categories for you:
Customer Support: Live Chat
Payments & Security: Checkout Enhancements, Fraud, Payment Integration
Marketing: Advertising, CRM, Email marketing, Marketing Automation, SEO/SEM
Accounting & Finance: ERP, Taxes
Shipping & Fulfillment: Address verification, Cross Border Fulfillment, Order Management, Warehouse Management System
Site Optimization: Hosting, Performance, Site Monitoring
In addition to the subcategories, you can check boxes for editions, versions, prices, partners, minimum ratings, and whether or not to subscribe to a specific service. Step by step, you arrive at your ultimate extension, so you can truly take the next step with your online store.
Need help with Magento Marketplace?
Would you prefer help with the Magento Marketplace because you don't have time for it or can't figure it out yourself? Then enlist the help of Best4u. Best4u has the necessary experts on board who are busy building Magento webshops every day. Would you rather read about the differences between first? WooCommerce and Magento? Then read this blog from Best4u so you can make a better assessment between the different options.