An About Us page is your company's virtual business card. If your customers have any doubts about the credibility of your business, they will try to find out your mission and vision on this page. You had better make sure that an About Us page is not missing from your website, because it could easily bring in new customers.
But if you’ve never written an ‘About Us’ page like this, it can be incredibly difficult to figure out where to start. In this blog, Best4u provides you with a number of pointers so that your story makes sense online as well.
Make it personal
Human beings like humans love people. And that is exactly the aspect you should focus on on the About Us page. Tell your story from a personal perspective by describing how it all started for you. Preferably, add old images of an attic room to complete the About Us page. I bet it will evoke sympathy in the reader.
Be proud
Being proud of what you have achieved is something that is still sometimes taboo in the Netherlands. But there is no need for that! Feel free to talk about that one certificate you obtained with your product, which sustainability award you won, and how many 5-star reviews you received on a specific date. This kind of information on the 'About Us' page simply contributes to the credibility of your company.
Answer the 3 W's
There are three questions that must be discussed on the About Us page regardless. The first 'W' is the question of who you are; this is followed by the question of what you sell and is concluded by the question of why you do what you do.
Express your story in numbers
Numbers speak louder than a thousand words. That is why you would do well to highlight some figures in the middle of your story, accompanied by a simple caption. Share the number of orders per month, the years you have been active, or the number of employees working for you, and your visitors will be convinced of the validity of your webshop of website.