Spelling mistakes are made regularly. You often make spelling errors by working too fast or trying to do too much. It is a shame, especially since you can lose revenue due to spelling errors. For instance, English businessman Charles Duncombe indicated that entrepreneurs lose millions in revenue due to sloppiness in the text on their websites.
Writing flawlessly is important
You might be wondering why it is so important to avoid spelling errors. If a potential customer visits your website and immediately spots spelling errors, trust is lost. The customer's fear of fraud or spam then increases. Communication on the internet consists largely of written text, so if it contains many spelling errors, there is a chance that the customer will not choose you, solely because of the spelling mistakes.
You can compare this to job applicants. Do you ever pay attention to the number of spelling errors applicants make? If you receive a cover letter with many spelling errors, you are less likely to hire that person.
Double revenue?
Duncombe has conducted research into the effect of spelling errors. What is the effect if you check all texts for spelling errors? He says that the yield of tightsplease.co.uk doubled after removing the language errors. Impossible, is perhaps your first thought. Yet there is a kernel of truth behind it. How often do you come across spelling errors when browsing the internet? Or perhaps even on your own website? Pay attention! If you are looking for a specific product and the website you land on contains multiple spelling errors, do you look for another website?
Investing in preventing spelling errors?
That is possible! Our content strategist can check your texts for language errors in just a few hours. A small investment can therefore yield significant returns. Feel free to contact us. contact for more information.