Suppose you want to launch your business on the internet. This requires a good website or webshop . And, of course, it needs a good domain name. But what should you consider when choosing the right domain name?
For example, is it wise to incorporate your company name or brand name into it? We answer these and other questions in this article.
What makes a domain name so good?
A good domain name is of great importance. It increases both the findability and the recognizability of your company. You can view the domain name as the billboard for your website or webshop . A well-chosen name can make the difference between a website that disappears into the crowd and one with a lot of traffic. So ensure that the first impression of your company is immediately a good one.
#1 Mention the brand name/company name
Tip #1: Include the brand name . It is wise to include your brand name or company name in the domain name. Why? Simply because it creates a sense of recognition. After all, the domain name is the ultimate representative of your brand.
#2 protection
Tip #2: Protect your domain name. Naturally, you don't want someone else using your domain name for an extension. What you do want is to protect your domain name . That is why it is a good idea to register your domain name with the corresponding extension. Think of .COM, EU, .BE, and of course .NL. This is also a good choice if you want to do business internationally with your website.
#3 Avoid spelling mistakes
Tip #3: Avoid spelling errors. It may happen that you want to register a domain name that is somewhat difficult to spell. Have you ever thought about registering the variants containing the spelling errors as well and redirecting them? Very smart! That way, you ensure that people who type the domain name incorrectly still end up on your website or webshop.
#4 length and order
Tip #4: Pay attention to length and order. A short domain name is worth more than a domain name with text, so keep it as short and simple as possible. Did you know that the order of keywords within a domain name is also important? You might think that is logical, but it actually happens in practice. For example, www.kapperzwolle.nl is more effective than www.zwollekapper.nl.
#5 multiple domain names
Tip #5: Choosing multiple domain names. You can also choose to register multiple domain names and have them all link to your website. This does not affect your rankings in Google search results, but it does ensure that traffic to your website increases.
Register a strong domain name
Hopefully, with the help of our tips, you can quickly register a strong domain name and work towards greater online success. Would you like to know more about the right domain name for your website or webshop? Or would you like us to build a new website for you? That is, of course, possible too!
Please feel free to contact us for more information. Call 0575 – 512 125. We are happy to provide you with inspiration to help you move forward.