Suppose you want to start operating your business on the internet. There is a good website of webshop needed for. And of course, it needs a good domain name. But what should you consider when choosing the right domain name?
For example, is it wise to incorporate your company name or brand name into it? We answer these and other questions in this article.
What makes a domain name so good?
A good domain name is of great importance. It increases both the findability and the recognizability of your company. You can view the domain name as the advertising sign for your website or webshopA well-chosen name can make the difference between a website that gets lost in the crowd and one with a lot of traffic. So ensure that the first impression of your company is immediately a good one.
#1 Mention the brand name/company name
Tip #1: mention the brand nameIt is wise to include your brand name or company name in the domain name. Why? You simply create a sense of recognition. After all, the domain name is the ultimate representative of your brand.
#2 protection
Tip #2: Protect your domain name. Naturally, you don't want someone else using your domain name for an extension. What you do want is your domain name. protectTherefore, it is advisable to register your domain name with the corresponding extension. Consider .COM, EU, .BE, and of course .NL. This is also a good choice if you want to do business internationally with your website.
#3 Avoid spelling mistakes
Tip #3: Avoid spelling mistakes. It may happen that you want to register a domain name that is somewhat difficult to spell. Have you ever thought about also including the variants with the spelling errors to register it and link to it? Very smart! That way, you ensure that people who type the domain name incorrectly still end up on your website or webshop.
#4 length and order
Tip #4: Pay attention to the length and the order. A short domain name is worth more than a domain name with text, so keep it that way. short and easy possible. Did you know that the order of keywords within a domain name is also important? You might think that is logical, but it does happen in practice. For example, www.kapperzwolle.nl is more effective than www.zwollekapper.nl.
#5 multiple domain names
Tip #5: Choosing multiple domain names. You can also choose to multiple domain names to register them and have them all link to your website. This has no impact on positions in Google search results, but it does ensure that traffic to your website increases.
Register a strong domain name
Hopefully, with the help of our tips, you can quickly register a strong domain name and work towards greater online success. Would you like to know more about the right domain name for your website or webshop? Or would you like us to build a new website for you? That is, of course, possible too!
Please feel free to contact us for more information. Call 0575 – 512 125. We are happy to provide you with inspiration to help you move forward.