Do you own a webshop of websiteIf so, you have probably heard of a call-to-action button. These are the buttons located at the bottom of sections of text that are meant to direct your users to the most important pages on your domain. Some entrepreneurs simply choose a specific call-to-action button without giving it too much thought. However, there is definitely a certain psychology behind the call-to-action button, so you should not underestimate its value. In this blog, we will tell you more about it.
Button color
If you walk through physical shopping streets and study the window displays of individual shops, the mega-bright stickers will catch the eye more than the posters in camouflage colors. You can actually view your webshop in the same way. The call-to-action button should therefore feature a striking color. You could also experiment with Google Optimize, which allows you to conduct A/B tests on your website.
less is more
The call to action is a great tool on your website, but don't overdo it. Sometimes it is better to limit its use than to plaster one under every piece of text you have. Additionally, it is important not to vary the text you put on it too much, but to choose one or two options.
Persuasion
The call-to-action button offers you the opportunity to add persuasiveness to your message. Due to the limited button size, you need to convey your message in one or two short words. It is best to use the imperative mood or personalization for this. “I want to grow” or “Tell me more” are a few examples. But simpler examples such as 'order', 'upload', or 'send' are also very suitable.