If you spend part of your budget on marketing purposes, you have undoubtedly come across the slogan 'content = key'. Content forms the foundation of your webshop, and without images, text, and videos, your webshop will be overshadowed by the competition. A relatively new form of content is User Generated Content.
User-Generated Content can be seen as all (audio)visual material provided by (potential) customers and used by you on your webshop. But what value does using these images actually have? Best4u answers that question in this blog.
Pure experience
Webshops with a solid track record usually have a habit of hiring the most expensive professionals for their product photos. While this is a logical choice in itself, it is often forgotten that the pure experience of their product is missing as a result. A staged setting provides a less realistic view of the product than photos taken by your customers. When you combine professional content with User Generated Content from your consumers, a powerful combination emerges.
Credibility
Another reason why you should consider incorporating User Generated Content into your webshop is the increase in credibility. Just ask yourself: if you see a social wall featuring one satisfied consumer after another with broad smiles, you are more likely to believe the story than without it. Seeing consumption leads to consumption!
Community
User Generated Content not only ensures that you webshop is taken to another level. This form of content also helps you create fans. After all, if you give your customers exposure on your website, they will feel flattered and want to join your community. Your customers will thus become true 'supporters' of your brand, without you having to do really much. As a result, the likelihood of repeat purchases will increase drastically, and word-of-mouth advertising will also reach significant proportions.