Social media, there is no escaping it. Everyone knows it and everyone has heard of it. Think, for example, of Twitter, Facebook, or LinkedIn. Five of the ten most visited websites worldwide are social media websites. And to think that just two years ago it wasn't such a hype at all. Nowadays, everything revolves around a social media website: what you are doing, where you are, and what you are occupied with. Naturally, this presents a perfect opportunity for companies to capitalize on. Everything is tracked, and major market research studies are conducted based on that data.
Companies are therefore socializing away enthusiastically, which is very smart because such a social media platform offers many opportunities to present your services or products to potential customers, appeal to a specific target group, or maintain relationships and build networks. Yet there are companies that do not participate, often because they do not know where the opportunities lie. A study by Access Markets International Partners has shown that nearly 70% of small and medium-sized enterprises use social media such as Twitter, LinkedIn, and Facebook. What makes using social media so attractive for a company? Below are 10 reasons why social media is a good move for your business.
Brand recognition
Social media increases the reach of your brand or product. Consumers are more likely to recognize your brand or product name if they have seen it before. In this way, you increase behavior and purchases.
Brand Monitoring
If you use social media, you can track (potential) customers better by listening to what they say about your brand or product. This way, you know how people feel about your product/brand, and it makes it easier to respond quickly to negative feedback. You can still correct misinformation.
Forward-Thinking
Social media can be consulted at any time of the day. Nowadays, many people also have
mobile internet, causing social media usage to increase even further. If your company wants to project an image or keep up with the latest technological advancements, social media is a plus.
Finding new customers via followers/friends
It is important to regularly update your followers and friends on social media platforms. This ensures that your followers become interested in your brand or product. They can then refer your brand or product to their followers or friends.
Attract customers via company profile
The perfect way to keep social media users informed about the latest news regarding the company or product is a company profile. It is important to post regularly or provide updates to keep your followers and friends engaged. When potential customers see your company profile, they will perceive you as an expert in the industry.
Generate website traffic
You can generate extra traffic to your website by regularly updating your social media accounts and linking back to your website.
Links for SEO
Many social media websites use nofollow tags. These tags limit the value of the outgoing links on their platform. You place these nofollow links in a post on social media sites. These tags ensure that readers include them on their own website or blog.
Increase your search engine ranking
Social media websites often rank very high in search engines. By using keywords on your social media profile, your profile ranks higher in the search engine, which in turn results in more visitors to your social media profile and your website.
Integrated social media search results
Search engines, such as Google and Bing, are very interested in social media. Social media updates are displayed in the search results of these search engines. Videos from YouTube, for example, can easily be optimized for search engines.
Marketing niche
Niche marketing is the process of finding and serving small, but potentially profitable market segments. Social media sites give you the opportunity to reach these segments. By being active on multiple networks, for example, you can target different niches on each network using specific keywords.