Link building can be a tricky business. It is time-consuming, and it often proves difficult to secure high-quality links. To help you, we have compiled a list of 22 handy tips that you can use for your link building activities.
Of course, there are many other ways, but this list should get you well on your way. We will start with the 'on-page' tips.
On-page link building tips
1. Reliable
Ensure that your website comes across as trustworthy. People will not link to a website whose author they do not trust, especially when their own image is at stake. Provide information about your company and any certifications, showcase your portfolio, and allow people to read reviews. Positive reviews build trust! This is therefore essential for link building.
2. Good readability
Try to write all the text on your website in easy-to-understand language. Your goal is not to show off your vocabulary. You want your target audience to understand it easily and for the information to come across well. When you achieve that, you will have catchy texts that people enjoy sharing.
3. blog
Start a blog. Try to write on it regularly. Choose a fixed day and write an informative and relevant article. By sharing knowledge, you win the trust of your visitors and they will return. These regular visitors will be more inclined to share your article with their acquaintances, friends, or visitors to their own website. With good content, you therefore ensure that other people provide backlinks (a link back to your website) for your website.
4. Let your visitors do link building for you
Ensure that there are enough options for your visitors to share the information on your site via social media. There are various handy additions or plugins available on the internet that integrate social media into your website. In combination with the high-quality articles you write every week, this is guaranteed to generate links for you!
5. Link yourself to get links
Link to others! This is a good way to get noticed by these website owners. They will notice that you are linking to their website, for example with Google Analytics. If this is a positive article, it will naturally be appreciated. You won't be able to expect a reciprocal favor from everyone, but it will certainly have an effect on your campaign.
6. Handy tools
Provide aids and tools that are useful for your visitor. How about a BMI meter or a mortgage calculator script, for example? As soon as your handy tool is noticed by your visitor, he or she will be happy to share it.
7. Top lists and tips
Start a list of tips, like the list you are reading right now. People find these kinds of lists incredibly useful and will certainly reward you for it. You can also choose to create a list of the best informative websites on your topic. You could then send the website owners a message informing them that you have included their website in the overview. This will certainly be appreciated with a nice backlink!
8. Start an online community
Building an online community takes time. But a good community is alive; a lot of knowledge is shared and discussed regarding your topics. Consequently, an online community will also start producing content for you. This will improve your visibility, and you will undoubtedly gain a lot of links for your link building campaign.
9. Be different
Create a surprise. Try to present interesting news or an article that exposes an issue based on research. People love reading something different from the norm for a change. Consider an interview, research, a fun video, or an infographic.
10. Let your visitors participate
Invite your visitors to write! Many people really enjoy writing a blog. Naturally, they want to promote their own blog article, so they will want to share the post. Additionally, they provide new content for your website!
Off-page link building tips
11. Swap links
Exchange links with relevant partners. Many people think that this is no longer useful these days, but the opposite is true! If you exchange links with high-quality, relevant partners, it is certainly beneficial. Furthermore, many website administrators manage other domains from which links can be generated, and this will be stronger than a standard link exchange.
12. Make your voice heard everywhere
Participate in communities and forums. It is important that these share the same topic and target audience as your own website. This can lead to more visitors, increased credibility, and consequently a greater chance of good links. You can also add a link to your signature. Note: Do not post spam messages. This will certainly not help you achieve good results in a link building campaign.
13. Share your articles
Submit your articles to news websites such as nujij.nl. However, try to write a good article without a commercial angle. Otherwise, it will not be accepted here.
14. Rate products and services
Leave reviews on websites. If you have purchased a product or service and see that the website administrator uses so-called testimonials, it is smart to have one posted as well. In exchange for the effort, you can place a link below your posted comment. Seems like a win-win situation to me!
15. Write a press release
It is important to write a press release as objectively and newsworthy as possible. If you are not a skilled writer, it is wise to outsource this. Gather as many interesting media outlets, journalists, and blogs as possible and forward the press release. Do not make it appear as if it was sent automatically. The more personal you make an email, the more likely they are to take your press release seriously.
16. Smart buying from the left
Buy useful links on relevant websites. Do not buy junk, such as spam or links on poor-quality websites. Try looking at private providers who sell spots on websites that are relevant to you. Look at the quality of link building and relevance!
17. Sharing PDF and PowerPoint presentation
Turn your articles into a PDF or PowerPoint presentation and post them on document sharing websites such as scribd.com. Don't forget to include links in your articles.
18. Write somewhere else!
Try guest writing. This involves writing articles for someone else's web blog. Try writing useful articles for various blogs. In return, you get a link in the author's information (author box). A very good link building tip for getting relevant and high-quality links.
19. Interview an authority in your industry
Try to arrange an interview with someone who is generally known to your target audience. Not only will people find this interesting and link to it, but it is also something for the interviewee to be proud of. He or she might even place the link on their website.
20. Start an affiliate program
If you have a webshop or sell products online, it is advisable to set up an affiliate program. It naturally leads to more sales and can be considered an essential marketing tool, but you will also generate many backlinks. After all, people will link to your products. Furthermore, promotion will be done for your products.
Do you have questions about these tips? Please contact us.