Email marketing; it sometimes seems very outdated. But did you know that email marketing is still one of the best channels to invest in? About 68% of marketers say they achieve a good or even excellent ROI (Return On Investment) via email. On average, 23% of total sales are still attributed through the email marketing channel! So, there is nothing outdated about email marketing. We offer 5 tips for a successful email marketing campaign.
1. Welcome your customer to your company
The first contact with the (potential) customer is an ideal moment to increase engagement. Things like "Thank you for your purchase!" or "Welcome, thank you for your interest!" work very well.
Next, it is an ideal moment to ask the customer for information and to introduce yourself. The customer must also understand the benefits of (perhaps automatically) subscribing to the email. Explain that the emails are tailored to the target audience and perhaps give customers the option to indicate their interests and which items are not of interest to them.
If the customer is in control of the information he receives, he is more inclined to actually read the email. Target audience segmentation also becomes easier this way. We explain this further in point 5.
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Tailor your message to the customer
If you approach the customer at the right moment with images, information, offers, etc., that align with their interests, you increase conversion. For example, analyze someone's purchasing behavior. Is a specific software license expiring in a month? Then send a reminder email in advance! This is actually a form of service, and the customer will appreciate it.
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Encourage repeat purchases
When a customer makes a purchase, this is the perfect moment to encourage a repeat purchase. At that point, a lot of information about the customer's purchasing behavior is already immediately available, so offer them other products that complement the one they just bought. For instance, when purchasing a printer, you could send an offer for printer ink.
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Make sure customers get to know you better
Sometimes it is good to give something back to customers. Creating a personal bond with the customer is important. Don't just send offers and products, but also send advice that customers can actually use. An example of this is providing these 5 tips for email marketing.
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Segment the mailing list into different target groups
By analyzing extensively, you can learn what drives your customers. Among the customers, there are also various segments that you should approach individually for optimal conversion. Different segments of the target audience have different levels of engagement. Customers with a high level of engagement have a more frequent reason to return to the webshop, but that does not mean these customers should be served less. On the contrary! You can ask these customers to indicate what they would like to receive in order to gain more insight into their wishes and needs.
You can make customers with an average engagement level more engaged by rewarding them. Customers you reward quickly feel more connected to the company. Give them discounts, offer them special personalized promotions, and ensure greater engagement!
Would you like to know more about email marketing? Then contact us at 0575 512 125.