Potential customers will increasingly make contact online. To ensure that as many new customers as possible result from these quotation requests, it is necessary to respond to them in the right way.
But what is the best way to respond to a quote request?
The quotation request form
There is already much to be gained from the quote request form on the website. In addition to the customer's contact details, there are plenty of other fields you can have a potential customer fill out that simplify and speed up the process for both you and the customer. For example, ask how and at what time it is best to get in touch. And it might be useful to add a field where the potential customer can upload some documents to support their request. The more information you have with the request, the easier it becomes to respond quickly to a new inquiry.
Please ensure that you do not make the form unnecessarily long, as this can also have a negative effect on conversion. Therefore, only ask for the necessary information!
Multi-step contact form
To collect more customer data, a multi-step contact form could be used. In the first step, only the absolute minimum is requested. The visitor then proceeds to the next page and fills in the rest. This way, the visitor is not unnecessarily driven away by an overly long form.
Call or email?
In an era of intense competition for every service or product, especially online, it is becoming increasingly important to respond quickly to quotation requests. Therefore, it is best to pick up the phone immediately. When this is done fast enough—preferably the same day—it significantly increases the chances of securing a quote. If your competitors are slower to respond, you immediately gain an advantage!
If you only have time to handle a request outside of office hours, send an email in advance indicating when you will contact them by phone. This gives the potential customer the chance to prepare. You can also choose to ask some follow-up questions regarding the quote request in this email. However, be careful with this. Ensure that you do not make your prospect do too much work. After all, he or she has already submitted a request; now it is your turn!
If you would like more information on how to make your website conversion-friendly, or if you need help building your contact forms, please get in touch with us!