While other social media platforms (Facebook/Twitter) were already busy establishing the commercial aspect, Instagram was not yet focusing on that at all. In the meantime, Instagram has also recognized how important the popular photo app is for businesses, and the first business profiles have already been launched. These profiles bring a number of handy Instagram features for companies!
What does a company profile offer more than a regular profile?
A business profile on Instagram offers various types of features:
-
Contact button
From now on, with the new Instagram features, it is possible to add a contact button to your profile. Below this, you can list your address, phone number, and email address. This makes it easy for a follower or potential follower to contact you via Instagram. The barrier to making contact is much lower this way; ideal, just look at the success of companies active on Twitter!
-
Statistics
Previously, only advertisers could view statistics. This is no longer the case. Some questions that the new statistics for Instagram business profiles can answer include: How often has my post been viewed? Where do my followers come from? At what time are my followers most active? In short, much more useful information that is absolutely worth analyzing.
-
Advertise
With a business profile, you can now also enable advertisements in the app. This is, of course, available after you have added your payment details and determined the target audience and duration of the advertisement. It is very easy to switch back to your old account should you change your mind.
Would you like to know more about the new company profiles and what this could potentially mean for you? Please feel free to contact us!