Instagram is one of the most popular photo applications currently online and also has a gigantic reach. Instagram is part of Facebook and currently has over 400 million active users, and continues to grow. Social media coordinator is primarily used by young people, which makes the platform ideal to use as a marketing tool.
Advertising on Instagram may be suitable for:
- Branding
- Loyalty campaigns
- Increasing brand awareness
- Generating more followers
- Communicating actions
- Responding to current events
- Product introductions
How does it work?
If you want to advertise on Instagram, you need to have a Facebook account, as Facebook owns Instagram. Users can see photos, videos, and carousel ads from users they do not yet follow. On Instagram, you have the option to use three types of ads.
1. Photo advertisements
2. Carousel advertisements
3. Video advertisements
1. Photo advertisements
This type of advertisement speaks for itself. With photo advertisements, you post a photo just like everyone else on the platform does. You will see a heading in the top right corner with the text “sponsored”.
2. Carousel ads
With this type of advertisement, the user has the option to swipe through multiple images. Advertisers are given the opportunity to communicate a story to the user in a beautiful and attractive way.
3. Video advertisements
With this type of advertisement, you place a video. It is now possible to show a 30-second video instead of a 15-second one. Brands can utilize richer storytelling.
In addition to the various advertising options, it is also possible to add a call-to-action button, just like with Facebook ads, such as:
- Show Now
- InstallNow
- Sign Up
- Learn More
Instagram is owned by Facebook. Therefore, advertising on Instagram is done via Facebook. This means that the targeting of an Instagram campaign is similar to that of a Facebook campaign. In addition to targeting options such as age, gender, and geography, it is also possible to target audiences based on interests. This makes advertising on Instagram attractive for both large and small businesses.
Would you like to learn more about advertising on Instagram? Then contact us and ask about the possibilities.