Since 2013, it has also been possible to advertise on Twitter in the Netherlands. With over 2,8 million active Dutch Twitter users, this social medium is an increasingly attractive platform for advertisers to reach their target audience. The possibilities are enormous, but what are the actual benefits? And how do you set up a targeted campaign? In this article, you will find several tips for targeted advertising on Twitter.
When advertising on Twitter, the number of followers is essential; after all, without many followers, you are advertising for nothing. So how do you actually do that? Increase the number of followers?
Featured Account
Are you familiar with Twitter? Then you have probably seen the 'who to follow' section. Your profile will appear here if you choose a featured account. This allows you to reach a large group of followers. Under this section, Twitter recommends who they think is the best person to follow. This is selected based on factors such as interests. Do you want to further promote your brand and bring it to the attention of your target audience? Then this is the best advertising opportunity for you!
Featured Tweet
Increasing your reach among your target audience and new potential customers is, of course, also important. You have undoubtedly seen featured tweets in your timeline at some point. This can happen in various ways. A featured tweet is always displayed at the top of the search results. But when do your followers get to see these tweets? Here too, selection is based on factors such as interests. If what you have in your featured tweet is not relevant to someone, it will not be shown to them. Do you want to generate more followers who then add you to their favorites list? Then this is a very good option to pursue!
Advertising does cost money, of course. Twitter was smart enough to let you decide for yourself how much you spend on it. You can set your own budget, even per day. In that respect, it resembles Facebook. Twitter charges for costs in various ways. No matter which advertising option you choose, you are only really charged when there is actual result. For example, with a featured account you pay per follower, and with a featured tweet per interaction.
This way, it is also interesting for starting entrepreneurs to give it a try.
Do you have any questions about this, or would you like to learn more about advertising on social media? Please feel free to contact us!