Facebook recently introduced a special section for businesses where you can promote your organization. You are not supposed to post this on your private page. You have a separate profile for your company. The purpose of a business page is to structure it in such a way that you get as many likes as possible. The more likes you collect, the better for brand awareness!
Nowadays, it is THE way to draw attention to your organization and connect with (potential) customers. It is a page through which you present your company online. You can keep customers informed of new developments within the company or events. In this way, you not only create brand awareness but also a bond between the company and your customers.
How do you create a Facebook business page?
Creating a business profile on Facebook is not complicated. Go to the website. www.facebook.com and log in to your private account. If you don't have one yet, create one. That's working? Great! Then go to www.facebook.com/pages. You can create the company page here.
Now you have a business page on Facebook.
The more people like your company, the better! Why? Every friend of the person who likes your company page will see it on their news feed. People become curious and will take a look at the profile as well. This is good for brand awareness, and they might even start liking it too. So click the 'like' button yourself! The next step is filling in the page. You do this by adding details, photos, nice testimonials, and news updates. Don't forget to fill in the info page!
Invite your network
To expand your network, you can, for example, invite friends, family, colleagues, and acquaintances to 'like' your page, or in other words, to click the 'like' button. Promote this on multiple social media pages or by placing this at the bottom of your website or email. Additionally, it is also possible to request up to 25 likes via URL. You can do this via www.facebook.com/username.
And what comes next?
Maintaining the page! Posting new or interesting texts, videos, links, and testimonials. When the content of the company page is interesting, your followers will share it with their friends. This is very beneficial for brand awareness. Therefore, try to post new things daily. Follow companies that interest you; perhaps this interest is mutual and they will start liking your company page as well.