Are you an entrepreneur? Do you have a search engine friendly website? Do you want your business to be easily found on Google? Whether it is a hotel or a furniture store, everyone wants to rank high on Google so that customers visit your website and your conversion rate is increased!
A search engine friendly website for everyone
The factors that make your website a success are all interconnected. For example, it is important to keep your website's design as user-friendly as possible. A visitor must be able to find what they are looking for. But first, the visitor needs to land on your website. That depends not only on how beautiful the site is, but also on the technical structure of the website. Therefore, we have clearly outlined a few points for you so that you know what to consider when creating your search engine friendly website.
- Your website layout has a clear structure. The navigation menu is located at the bottom of the HTML code, after the main text of your page. It is important that your text is read first by the search engine.
- When you create a new page, you can decide how your URL will look. Uses only letters (no capital letters), hyphen(- example https://www.best4u.nl/internet marketing) and numbers so that a search engine knows exactly what your website is about, simply by reading the link.
- Google considers headings more important than content. Therefore, always include your keywords in the heading. People search using these keywords and end up on your search engine friendly website.
- Each page has its own original title and a description, in which you use a keyword to describe the page content. A title consists of a maximum of 9 words; otherwise, it will not fit in its entirety in Google.
- Rewrite your texts regularly. This way, Google sees that you are optimizing your texts.
- It is not wise to use tables for your website. Tables require a lot of code, causing the amount of text you read to decrease.
- Use images that add value to your text. Images are not read, so use a keyword as a description for your photo. Ensure the right quality for your image and keep the file size small.
- Don't use your images only as links. After all, the search engine attaches more value to normal text.
- A website in Flash is not read by Google but viewed as a kind of moving image. Therefore, your pages are not read by the Google Spider. For this reason, use Flash as little as possible. Flash websites are generally not search engine friendly websites.
- Use JavaScript to limit the size of your website. With JavaScript, for example, you can load the CSS file (the file where you specify the page formatting) instead of placing it in the HTML code itself, so that a Google Spider has less code to process, and your website loads faster.
- Apply link building to your website. Link building is increasing the standing of your website by placing links to your website on other websites. However, you must take into account the 'value' of the websites where you place the link.
- Finally: use Google Analytics. This shows how people arrive at your website, their browsing behavior, and how you can improve usability. This is for optimizing your website and increasing the number of conversions and online revenue.
As you can see, there are quite a few points you need to adhere to if you want the search engine to find you optimally and rank your search engine-friendly website high on Google. Is your website not ranking high on Google and do you see that you are falling short in some areas? Or do you simply not feel like dealing with this? No problem! Check out the website of Best4u Internet Marketing agreed, so that your website gets more visitors!