The time has come: you are getting a new website! Your current website is due for an update, or perhaps you have never had a website before. Whatever the reason, your business will soon be presented through a beautiful online product. Evaluating a website design is an important step that must be taken correctly before we can actually start building the website. In this article, you will read what feedback is and isn't relevant to me as a graphic designer.
The first step, therefore, is creating a design. As an interactive designer at Best4u, I create a design that suits your business based on your wishes and my expertise. It is up to me to deliver a good design for you, but there are also certain expectations of you as a client. After all, we want to ensure that you get a website you are proud of. To achieve this, feedback from your side is indispensable. Evaluating a website design is your responsibility. But do you know exactly what to look for when evaluating a design? To help you formulate useful feedback, we provide a number of tips in this article.
Let's go back to the design. I (or one of my colleagues from the graphic design department) created the design with a specific concept in mind and tailored it to your wishes as the client. Sometimes, elements will deviate from the wishes discussed beforehand. After all, not all wishes are necessarily good ideas. Naturally, I advise you as best as I can in advance regarding the possibilities and sketch a realistic picture. However, during the design process, I may come up with new, better ideas or discover that a particular color works much better. It is then up to me to justify and defend my choices.
Naturally, you have an ideal picture of your new website in your head. However, it is important to seriously consider the advice of me or my colleague. After all, we do not make decisions lightly, but always base our choices on our experience and professional knowledge. To help you on your way, I have created a list of do's and don'ts for when evaluating a website design.
Evaluating a website design: the don'ts
The following 'feedback points' help me and my colleagues. NOT ALLOWED further:
- The logo needs to be bigger.
This is a common wish. The question, however, is why. Visitors to your website are interested in what you have to say, not in what logo you have. A large logo can come across as garish and actually adds nothing. If you take a look at the websites of major brands such as Ikea, Apple of Tweakers, then you see that they also opt for a small logo.
- I am missing something, but I don't know what.
- The design is not creative enough.
- Do you also have an alternative proposal?
- I had several people look at it; here is a list of all the points.
These points are actually all very suggestive. Try to provide clear guidelines and indicate as concretely as possible what you would like to see changed. For example, do you not like a certain color? Then we would love to hear which color you *would* like. That way, I, as a designer, can do something with it. When collecting feedback from different people, try to filter these responses yourself first so that it becomes a clear and organized feedback document. If everything is open to personal interpretation, there is a good chance that the next proposal will not align much better with your wishes. That would be a waste of time, because we want to get your new website up and running as soon as possible.
Evaluating a website design: the do's
Assessing a design correctly takes some time. If you focus on the following points when providing feedback, you will already be well on your way:
- Can I include everything I want to say in the proposed design?
- What is my main goal with the website, and is this reflected in the design?
- Is the layout of my website compliant with my corporate identity?
- Take a look at other (contemporary) websites and compare the design with them.
Designing a website is essentially a process that you undertake together with me as your designer. That is why I consider it very important to listen carefully to each other and to seriously consider each other's wishes and expertise. My goal is to provide you with a beautiful new website that meets all your expectations. I would be happy to achieve that goal together with you!
Do you want in contact Would you like to come with me or one of my colleagues? Then do not hesitate; we are happy to help you further.