During the internet marketing process, you are constantly working to attract more visitors to your website. Visitor numbers are important, and your website's position in Google also plays a major role. However, that is not the end of the story. Achieving your goal is paramount. Your website must inspire trust for a visitor to purchase a product or service from you. Part of this is building trust between your website and the potential customer.
Enter your contact details
Visitors prefer to do business with a 'real' company. Therefore, clearly state your contact details. Include your address details and a phone number (preferably not a mobile number). You can safely include your company's opening hours and your Chamber of Commerce registration number. It is important that you make your contact details available as completely as possible. Project confidence and place your logo on your website. You can be proud of your company!
Post customer references
Include testimonials from your customers. This allows visitors to read that customers are satisfied with the delivery of your products and/or services. They see, for example, that the collaboration is going well and that customers are being assisted effectively.
Correct use of language
Write your texts in correct Dutch and pay attention to your spelling. Visitors will disengage and stop reading if there are spelling errors on your website. Poor spelling unintentionally affects the perception of reliability within your organization.
The payment process must not take too long.
For an online webshop, the payment process is an important point for the visitor. Show that you work with reputable banks and that you do not have long waiting or loading times. Clearly state your prices and display your current stock levels.
Ensure that the visitor sees what they are looking for immediately.
The first ten seconds a visitor spends viewing your website are decisive in determining whether they stay or not. So don't make a visitor search, because they will quickly drop off.
In short
There are many more points like these to pay attention to in order to win your visitor's trust. It is important to build trust; try to maintain that trust as well!