People who have ever played a game of Monopoly know that it is a game of tactics and perseverance. You try to pull out all the stops to win. And at the end of the game, you ensure that you are the biggest and most powerful. Ever thought about the fact that link building works the same way?
In this article, I explain how you can compare link building to Monopoly. Some people understand Monopoly, but not link building. I came up with the idea because I read a short article on the internet about a real Monopoly board game, but with the theme: link building. As strange as it may sound, link building is just like a game of Monopoly. It is a game of tactics and perseverance. Sometimes it seems to have no end. It is a game of linking and being linked. There are opportunities, but also threats.
Link building is a game in which links must be acquired as optimally as possible. The goal of the game is to increase the value of your website. With a strong 'link profile', you ultimately achieve a good rank.
Tactics!
Just as you need a strategy in Monopoly, the same applies to Linkbuilding. You may own many 'cities', but if those 'cities' aren't 'worth' much and no one 'lands on them', you won't earn any 'money' from them.
It is the same with link building; you can have many links, but if those links have no value, you will barely rank, if at all. Good preparation is half the battle. So don't go searching in the 'Wild West' for pages where you can place a link. Ensure that you proceed in a targeted manner and that the page where you want to place a link aligns with your topic, product, or service.
Go back three seats
In Monopoly, you have Chance cards. Chance cards can work both to the player's advantage and disadvantage. One of the cards is: 'Move back three spaces'. If you buy links, Google will penalize you and your rank will drop. The proper way is to trade, or a better way is to write articles for sites/blogs where you can include a link.
Who doesn't love getting to 'Start' and receiving €200?
Once you have determined on which site you might place your link, and have researched whether it is an interesting website that fits your topic or product, you will approach webmasters. Ensure that your link has value that could be interesting to them. Once they have agreed, you have secured it; You have done link building; you receive a higher chance of being found in Google.
Ready to see how Snowflake works?
Link building isn't actually difficult, as long as you ensure you have a strategy and perseverance. I hope I have been able to clarify a little bit what link building actually is.
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