LinkedIn is more efficient than other social media channels. This is evident from research by HubSpot. In the study, they indicate that LinkedIn has the highest visitor-to-lead percentage. Specifically, LinkedIn has a percentage of 2,74%, Twitter 0,69%, and Facebook 0,77%. This means that LinkedIn's percentage is almost three times higher than that of Twitter and Facebook!
Why would LinkedIn be the most efficient social channel for generating leads?
People join LinkedIn to showcase their careers and work experiences. Additionally, you can find content and information about their 'professional' lives. Companies targeting other businesses therefore find a lot about their target audience on LinkedIn. When someone uses LinkedIn, they likely have a business-oriented mindset. So, you can reach out to them! Don't immediately start talking about an appointment or something similar, but 'connect' with them and put a short, catchy sentence in the 'invitation'.
Using LinkedIn to your advantage
Using LinkedIn to my advantage? How exactly is this possible? It is widely known that there is less 'clutter' on LinkedIn. For example, photos of people's children are not posted on LinkedIn, which does happen on Facebook. People also do not chat on LinkedIn. Users are therefore acting more professionally and have a specific goal in mind that they want to achieve via LinkedIn. So, essentially, business marketing messages have a much greater chance of being noticed on LinkedIn than, for example, on Facebook and Twitter.
What else you can do with your LinkedIn profile
- Invest a lot of time and effort to grow your LinkedIn profile. The trick, however, is to maintain a high-quality network.
- Post messages with the right content. By this I mean that if you notice that your target audience follows a specific blog, posts, people, or something else, you should post similar messages. Because then they will also be interested in your LinkedIn profile!
- Don't take success for granted. After all, you have to keep learning. If things are going well, don't let your guard down. Keep testing, keep analyzing your data, and keep increasing your results!
I would say: good luck! Go for it and find out how LinkedIn can help you and your company!