Google Analytics is a handy tool when you want to see how and how many visitors reach your website. Additionally, you can see whether those visitors convert. Unfortunately, this data often provides a distorted picture. That is now changing with a new feature in Google Analytics.
Suppose a potential customer is looking for your product or service. They arrive on the website via your advertisement and view the information. You now see in the statistics that a visitor came in via an advertisement. Suppose this visitor also came to your website the day before via the organic side of Google.
Google Analytics now indicates that a visitor came in via the advertisement. Additionally, you can see that a visitor also came in via the organic search results. What you cannot see is that these two visits are from the same person. Google Analytics now has a new feature for that.
Multi-Channel Funnels is the name of this new feature. A funnel function. This allows you to see that a single visitor has visited your website via various channels. But there is more. You can also see if other channels were involved, such as a banner, newsletter, or tweet. You can also see the order in which they used these channels and how long it took them to reach a conversion. You can view this going back up to a month.
Google has also made a video about this new feature.