Online video marketing is becoming increasingly important for entrepreneurs. Curious why online video marketing is so important? Then read this blog for more information about online video marketing!
Online video marketing: Youtube
Since May 2011, more than 48 hours of videos have been uploaded to YouTube every minute! That is quite a lot! In December 2011, no fewer than trillions of videos were watched, from the year 2011 alone! So, there is a gigantic target audience within YouTube that you can reach. Why wouldn't you take advantage of this?!
Selling via videos?
This is certainly possible! If you think that online video marketing is only suitable for reaching your customers, you are definitely wrong! Many managers often watch videos of a product, for example, before making a decision. So, you are influencing them! A Forbes report indicates that 65% of managers, or 'the decision-makers', visit the supplier's website after watching a video! In fact, 83% of the surveyed managers watch more online videos today than they did a year ago. Younger managers (under 40) are quicker to make a purchase decision if they have watched a video of the product in question.
In brief:
- A viewer of your video will most likely also become a visitor to your website.
- Online video marketing is becoming an important way to sell to both managers and consumers.
Online video marketing improves your position in Google!
Placing videos on your website is a great way to attract visitors! Visitors stay on average two minutes longer on a website with videos than on a website without videos. A video on your website also increases your quality score.
There are a number of positive consequences of a 'long connection':
- The visitor stays longer on your website
- Higher quality content
- Online video marketing increases your chances of ranking higher in Google!
Online videos instead of commercials?
But what about the future? Will commercials decrease and will online video marketing increase? Take Old Spice as an example. This is a brand of men's deodorants, shampoos, and so on. They launched a campaign called “The Man Your Man Can Smell Like.” This was initially intended for television advertising. However, this commercial was uploaded to YouTube. In the first 24 hours after the launch, 5,9 million people watched the ad. In three days, it was viewed 20 million times! Old Spice's revenue increased by 107% within 6 months.
It's incredible what an impact a video like that has! Far more people watch on YouTube than you think!
Benefits of online video marketing
- Attracting new visitors
- Increase revenue
- Increase visibility
- Improve/increase position in Google
- Reaching the target audience
- More visitors to your website
- By using videos on your website, visitors stay on your website 2 minutes longer on average!
Online video marketing in your marketing mix?
What are your thoughts on online video marketing now? Are you thinking about getting started with it? I would say: definitely include online video marketing in your marketing mix!
Are you already doing online video marketing? I'm curious about your tips and tricks! Has online video marketing helped your business?