In recent years, responsive web design has become indispensable. You open a website and it will undoubtedly be responsive. Scaling a website has become commonplace these days. We don't really think about it and always assume that a website works on everything. However, in practice, this turns out to be different than many people might think.
Nowadays, it is not just websites that are custom-made; more and more companies are also optimizing their identity for online use. And so, the logo has to undergo this transformation as well.
A responsive Philips logo
A great example of a transition to the digital world is the Philips logo. In its early years, Philips experimented extensively with its logo. 1963 marked the year Philips truly established its logo. It grew into a well-known Philips logo. However, to ensure the logo could also be used in the digital world, Philips introduced a new logo in 2013. The logo strongly resembles the 1963 version, though it features fewer lines and graphic elements. All of this was done to ensure the logo could be used effectively on small devices as well.
The waves in the logo are now characterized as a wave with two lines instead of the usual three lines. The logo has also been filled with more color than just outlines. In this way, Philips wanted to ensure that the logo is easier to use in the digital world.
It is therefore important to start thinking about your logo in 2015 and perhaps start using a responsive logo. The logo is a strong part of a company's identity. And for that reason, it too must keep up with the times and the digital world.