Part 4 of a five-part series.

Do you see a connection between the two elements in the headline of this article? At first glance, probably not. Yet there is overlap, but more on that later.

SEO stands for Search Engine Optimization: the activities employed to make a web page rank better in search engines such as Google. Using keywords, writing relevant meta descriptions, link building, and similar activities.

We all know what feedback is. But its value is underestimated by many people. By me, too, I realize now. How many people did I actually ask to comment on my blogs from the past few weeks before I posted them? A learning moment! Because a critical eye can be of great value to your final text.

Essentially, you write your web copy for two audiences: your target audience and Google. Until recently, these two audiences had different sets of requirements for your texts. Meeting the exact requirements of both parties was reserved only for experienced copywriters. That is no problem if you are not one, because Google is getting smarter all the time. As a result, the needs of your two audiences are becoming increasingly aligned.

SEO

Google ranks search results based on various factors. Does your webpage score poorly? Then you receive direct feedback – there it is, the correlation! – from Google: your text is not SEO-friendly enough. (Of course, there are many more factors at play when it comes to the findability of your website.) Best4u Internet Marketing I would be happy to tell you all the details about that.)

You write SEO copy to attract more visitors to your website. These texts do not appear directly on the homepage; special landing pages are often created for this purpose. And until recently, there were reasons for this. There were, in fact, a number of contradictions between SEO texts written for Google and texts that are easy to read for your target audience. Not so long ago, Google followed the following line of reasoning:

An important element for SEO texts is the keyword. Often, people choose one main search term that really needs to rank for, two to three supporting search terms, and a number of synonyms. A search term can consist of one or more words and often contains a place name. Plasterer Amsterdam, for example. Google prefers it if you place that keyword right at the beginning of your text and have it reappear regularly. For people like you and me, it feels unnatural to read a text that starts with such a word combination. We are not particularly fond of a text that is packed with keywords.

Fortunately, there is Google’s ever-growing brain! For the search engine is getting smarter and has now reached the point where a text, attractively written for you and me, can also score well in terms of SEO. It is no longer necessary to place keywords literally in the text, as Google is capable of classifying accompanying prepositions (plasterer in Amsterdam, for example, reads much better) as keywords as well. A well-written, pleasant-to-read, informative piece about plasterers can therefore nowadays score just as well with your visitors as with Google.

However, that does not mean you no longer have to take anything into account at all. Last week We previously stated that the perfect length for your text does not exist. Whether you choose a long block of text or a three-sentence message depends on your text's purpose. However, for Google, things are slightly different, as the search engine loves texts of 400 to 600 words. So, there is still a small requirement after all.

Now that we know SEO and other copy are becoming increasingly similar, you should be able to make good use of the following tip: first write your text in an appealing way for your target audience, and only then apply some SEO tricks, such as adding an extra keyword here and there. That way, you make both Google and your readers happy.

The SEO copywriters at Best4u specialize in writing SEO copy. Additionally, the internet marketers can perform an accurate keyword analysis for you and tell you much more about search engine optimization. Take contact for more information.

The value of feedback

It is not only the feedback you receive from Google (albeit in the form of a position within the search engine) that is relevant. Reactions from critical readers to your text are also of great value. A fresh perspective on your text provides new insights and ensures that you look at it from a different angle yourself. Have your text checked by someone from your target audience or by a professional copywriter, so that you can optimize your texts based on their feedback.

Also smart: have another professional in your field review your text. This way, you can be sure that your information is accurate and that you have mentioned all the important points. If you are writing about a subject you have the basic knowledge of but don't know everything in detail, definitely do not be afraid to ask an expert for feedback. Without the feedback from my colleague in the Internet Marketing department, this text would have been a lot less current. Joining forces takes you further!

Do you need the fresh perspective of a content strategist on your copy? Or would you like guidance in writing your web copy? Then feel free to contact us. contact Join us. Next week, the final part of this content series follows, about scannable texts and your website as your digital face.