Reaching a large audience increases the chances of selling your product or service. Having a good-looking website is a good factor, but it is not the decisive factor for online success. When you offer commercial products on the internet, the likelihood of sales increases when more visitors come to your website. Naturally, these visitors must be able to find you, and they usually use search engines for that.
But the question is: how do you rank high in those search engines so that visitors find you easily? The answer: among other things, by writing SEO copy.
SEO stands for Search Engine Optimization.
A good SEO text must meet the following seven aspects:
- A clear keyword and subject
- The correct position of the keyword in the text of a page
- An effective text structure
- The use of the right words
- Sufficient text
- Quality and added value for the visitor
- Imagery
Effective Text Structure
The texts you write must adhere to a structure. This is less important for search engines, but crucial for revenue. You can use the PPPP structure (picture, promise, prove, push) for this. This is a technique widely used in direct mail. It is a good method to entice your website visitors step by step and encourage them to take action.
Quality and added value for the visitor.
When texts are written for SEO, this provides quality and added value for visitors. A good website structure also plays a major role. As a result, the website ranks high in search engines, making it easy for your visitors to find.
High-quality texts are therefore rewarded in multiple ways:
- By search engines that make your page rank better
- By visitors who are going to make the desired conversion
Tips and tricks that you can put to good use when writing SEO copy
- Quality is king! Not an ideal word count, but valuable writing.
- Include important keywords in your text, but don't overdo it.
- Simple test: read the text aloud
- Also provide images, video, and other media (such as podcasts).
- Make smart use of internal links
Read the text aloud. Do the sentences flow well? Is the SEO text easy to read? Is the article informative, and have you used singular and plural words, synonyms, and search phrases? Does it all come across naturally and sound good? Take about 10 minutes to check all of this thoroughly.
- Don't put too many keywords in your text
- Write texts that people find useful.
In addition, visual material is beneficial for the visitor. You break up your text by using an image, for example, giving the visitor a better overview.
Write the texts so that you have already answered the visitors' questions. Use the words correctly and ensure that they relate to the theme of the page.
So write the text for the visitors, not for Google, but of course, for SEO, you do need to take headings, subheadings, title tags, and descriptions into account.
Do you still have questions, or would you prefer search engine marketing as Searchmachine optimalisation (or also search engine advertising) outsource? Then take contact with us!
