Internet marketing is used to lure a visitor to your website. Without a path to a website, the website is worthless. This situation can be compared to a fantastic holiday resort on an island in the Mediterranean Sea. Without a path to the holiday resort, the resort is worthless because no customers will come.

But now I’ll turn it around. Imagine that all visitors to the holiday resort are so dissatisfied that they don’t want to pay for the accommodation? A huge number of visitors, but no paying customers. And this is exactly what happens on many websites. A huge number of visitors come to a website. But only a very small percentage of those visitors make a purchase. Significant investment has been made in an internet marketing campaign, the path to the website is clear, but the results fail to materialize. This is where usability and graphic design come into play.

Usability ensures that the visitor finds what he needs to find.

Have you ever seen a website where it took a very long time before you finally figured out where to click to get to another page? Or could you not find a button to contact the organization? This is user-unfriendly. The usability of a website is an indication of how quickly and easily visitors find specific information on a website. Visitors love websites that are easy to use. This saves a visitor a lot of time and frustration and therefore has a direct impact on the objectives of the website. Is your goal for visitors to get in touch? Then ensure that the contact information is within easy reach.

What is the most important part of this website?

Graphic design must ensure balance

Graphic design is a third important factor of a website, alongside internet marketing and usability. Graphic design is the visual shaping of, in this case, a website. Have you ever seen a website where you actually didn't know where to look anymore? Graphic design is not just about the colors and lines a website has. The graphic design must also ensure that the most important things stand out and the less important things do not. Tactics.

Can you see at a glance what the purpose of this website is?

What does your website look like?

Take a critical look at your own website. What is the main goal of your website? What would a visitor click on if they want to achieve that goal? Does the visitor have to click too often? It is important to ask yourself these kinds of questions every now and then. Is the website actually doing what it is supposed to do?