You have decided that search engine optimization (SEO) can add value to your website. Great job! However, do you want to handle this yourself or figure it out initially? No problem! There are a number of things to keep in mind when optimizing a website for SEO. Below are a few points to help you get your website higher in Google's rankings.
The structure of the text must be good.
As mentioned earlier, Google scans your website for headings. Ensure that the structure of your website is clear. In addition to Google, visitors often scan the website using the title and subheadings. Make sure these accurately reflect the content of the website and give your visitor an idea of what is covered in the text. Use H1 and H2 headers for this purpose.
Use sufficient text
The website must contain sufficient text. Google can only check a page for relevance when it contains at least 250 words. More text is not a problem, provided it is not text merely for filler, but text that makes sense and adds value. Therefore, ensure you provide high-quality text that people actually find useful.
Good quality text
This tip coincides with the previous one. Ensure your text is of good quality. Use grammatical structures and pay close attention to grammar and spelling errors. This is not immediately important for Google, but grammatical and/or spelling errors significantly reduce the trustworthiness of your website. Read this article I'd like to see this too. It describes how a webshop doubled its revenue by removing all grammatical and spelling errors from its website.
A clear keyword and a clear subject per page
It is important that every page has a clear topic and that the text specifically addresses that topic. Ensure that your website is organized into pages and that each topic has its own page. Choose a keyword for this page that is interesting to your target audience. Suppose your website is about selling wooden dining tables, then is wooden dining table A good keyword for a page about wooden dining tables. This keyword describes exactly what the page is about. Ensure that the text is solely about a wooden table. Not only the keyword determines the subject of your page, but also all other text present.
The correct position of the keyword on the page
Place the keyword in the correct positions on the page. Google scans a website for 'chapter titles', the headings mentioned. These are the headings and subheadings. Ensure that your keyword appears in these titles. However, use them in a human style; repeating your search term three times is not effective. The keyword must be mentioned in at least the following text formatting elements:
- Page Title
- The heading of your text (h1)
- In the first paragraph
- In the first subheading (h2)
Don't use your keyword too often
Keyword density literally means: keyword density. This represents the percentage of how often the keyword appears relative to the rest of the words in the text. Suppose you have a text with 200 words in which your keyword appears 8 times. Then you have a keyword density of 4%. There is no proven 'best percentage'. You can determine the keyword density by various tools have it calculated. Above all, ensure that your website is easy to read for your visitors. How annoying is it when one word appears in every sentence? You know yourself that such texts are not pleasant to read. Keep your text human, and the keyword density will be absolutely fine.
The use of keywords and synonyms
Use the right words in the text and ensure the text is consistent, even if you are optimizing for Google. Also, use synonyms for your keyword so Google recognizes that you are truly discussing a single topic. Additionally, it is easier for the visitor to read if you do not constantly refer to one topic. wooden dining table .
The text must be written for visitors, not for Google.
You need to write the text in such a way that your visitors actually benefit from it. Getting visitors to your website is one thing, but keeping them there is another. Ensure that your visitors can find all the information they need and that they can then take action: make an appointment, request a quote, or browse to another page. The possibilities are endless. This is how you keep it bounce rate of your website layer.
Visual material in the text
Images in text are pleasing to visitors. Suppose you have a text of 300 words; this might deter some visitors, who may leave your website. By using an image, the visitor is not confronted with a large block of text. Sometimes an image says more than 1.000 words, and you use it as an explanation. Google cannot read images, only text. Therefore, use an alt tag for an image. The alt tag describes the image and is readable by Google. You can incorporate the keyword into this.
Ensure good metatags
Multiple sources indicate that metatags are no longer important to Google. Perhaps they are no longer 'read', but they are important! Metatags contain the information that Google displays when your website appears in the search results. This information is important for the visitor. Describe the service or product you offer in the title, for example: Looking for a wooden table? [Company name] has several affordable wooden tables. A good title is worth its weight in gold. Additionally, make sure to mention the benefits in the description, thus giving the visitor a concrete reason to visit your website. Are you looking for a wooden table? Our wooden tables are affordable, of good quality, and you get a 10-year warranty. Order now! Additionally, mention the conversion method so that a visitor knows what is 'expected' of them on the website. By attracting more visitors to your website, Google sees that people find your website interesting. Indirectly, metatags contribute to a higher ranking for your website.
Duplicated texts have no value
Duplicated text actually causes the opposite: your page drops in rankings. Duplicated text means that the same verbatim text can also be found elsewhere on the internet. This is another comprehensive article about duplicate contentGoogle only displays the website with the original text and omits the others: after all, the visitor has no use for them.
Link Building
A completely different aspect of SEO: obtaining links to your website. When many links point to website A, Google assumes that website A is important. As a result, the ranking of website A is increased. Remember: the links to your website must qualitatively en relevant are! Links from a thousand and one start pages have less value than five links from high-quality and well-known websites. You can check which websites have high value by looking up a website's PageRank. If the PageRank of website B is higher than the PageRank of website A, it is effective for website A if website B places a link to website A on its website. You could also consider link exchange.
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Get started yourself
You will see your website grow in Google when you start working with these tips. In most cases, these are tips you can easily implement yourself. In addition to all the tips mentioned, there are many more aspects that play a role in search engine optimization. We'll spare you those for another time. 🙂
Does it seem like too much work after all? You can also outsource these kinds of tasks. View our website once and ask a free internet marketing analysis so that you can see, without obligation, what the possibilities of your website are to get more visitors (and customers!).