Anyone with a website or webshop naturally wants their products or services to be found as easily as possible in search engines like Google. An internet marketing campaign definitely helps with this, and while you can easily outsource it, that doesn't mean you have to sit idly by. Would you like to know how to work on online marketing yourself? In this article, you will find tips to help you get started on making your website or webshop as visible as possible in search engines, so that potential customers can find you more easily.
5 quick online marketing tips
The best online marketing campaigns are based on good collaboration between the client and the internet marketer. If both parties invest time and effort in the internet marketing campaign, the campaign will always be more successful than if this does not happen. Below you will find 5 tips to keep in mind if you want to contribute to the findability of your website or webshop.
Tip #1 Check if everything works properly on mobile
To avoid losing customers due to a malfunctioning website, it is highly recommended to always check that everything works and loads correctly on your mobile device. After all, the number of mobile Google searches is now greater than the number of desktop searches. It is therefore very important that this is set up correctly.
Tip #2 Create an FAQ page
FAQ stands for Frequently Asked Questions. By creating an FAQ page with frequently asked questions about your services and/or products, you can generate more traffic to your website. List a number of questions that customers might ask and write clear answers for them. You can also set up a customer service page where you answer common customer questions. Why should you do this? People who have a question when they are on your website can find a suitable answer almost immediately, and people who Google or use voice search for an answer to this question will end up on your website. Win-win.
Tip #3 Work on featured snippets
Nowadays, there are a lot of featured snippets: these are the quick answers that are immediately enlarged at the top of the search results. Just enter the search query 'What is Google Shopping?', and you will see a short answer immediately at the top of the search results.
If you want to appear at the top of search results for keywords or questions entered into Google with a featured snippet, you can certainly get started on this yourself. To help you get started with writing a suitable featured snippet: write a three-line paragraph containing the keyword you want to be found for at least once or twice. If Google considers your description the best result for the search query, you will get the featured snippet.
Tip #4 Be present on social media
Being found on social media is becoming increasingly important. Therefore, ensure that you have at least a business account on Facebook that people can follow and like. If you also actively share posts on this platform yourself, it contributes to your online presence.
Social media is the best way to improve your engagement with your customers. Whether your target audience is local, national, or international, Facebook is the ideal channel to foster interaction with them. Through Facebook, Instagram, or other social media platforms, you can convey the entire brand experience to your target audience. They are great channels to show who you are as a company and what you have to offer your customers.
Tip #5 Actively work on your own website
Finally, the moral of this article is, of course, primarily a tip: work on your own website to get the most out of it. Have you ever thought about starting a blog? To share news about your industry on your website, or perhaps to share your own knowledge through articles? There are various ways you can show your visitors that you are actively working on your website and doing your best to provide them with relevant information. Don't wait for your project manager to ask you something, but truly collaborate. When you also actively contribute to maintaining and keeping the content of your website or app up to date, you can get much more out of it.
Useful tips?
Were these useful tips that you can put into practice? Let us know via social media! Would you like DIY tips on other aspects of your website? Let us know, and who knows, we might write an article with tips for you to put into practice.