Anyone with a website, webshop, or app naturally wants their products or services to be found as easily as possible in search engines like Google. An internet marketing campaign definitely helps with this, and while you can easily outsource it, that doesn't mean you have to sit idly by. Would you like to know how to work on online marketing yourself alongside the services Best4u Internet Marketing provides for you as a client? Then you can certainly make use of the tips in this article. Here, you will find tips that you can use to get started on making your website, webshop, or app as findable as possible in search engines, allowing potential customers to find you more easily.
During the previous article about the online marketing trends for 2018 Content marketer Pamela has already listed what online marketer Stefan believes the online marketing trends for 2018 are. These are the tips Stefan wants to share with our clients based on those trends.
The best online marketing campaigns are based on good collaboration between client and internet marketer.
5 quick online marketing tips
The best online marketing campaigns are based on good collaboration between the client and the internet marketer. If both parties invest time and effort in the internet marketing campaign, the campaign will always be more successful than if this does not happen. Below you will find 5 tips to keep in mind if you want to contribute to the findability of your website, webshop, or app.
Tip #1 Check if everything works properly on mobile
To avoid losing customers due to a malfunctioning website, it is highly recommended to always check that everything works and loads correctly on your mobile device. After all, the number of mobile Google searches is now greater than the number of desktop searches. It is therefore very important that this is set up correctly.
Tip #2 Create an FAQ
FAQ stands for Frequently Asked Questions. By creating an FAQ page with frequently asked questions about your services and/or products, you can generate more traffic to your website. List a number of questions that customers might ask and write clear answers for them. Why should you do this? People who have a question when they are on your website can find a suitable answer almost immediately, and people who Google or use voice search for an answer to this question will end up on your website. Win-win.
However, do ensure that you formulate a good question with a clear answer. Do you want to be sure that you have formulated both the question and the answer as well as possible to be easily found on Google (with voice search)? Then feel free to ask your project manager or the support department for advice and have your questions/answers checked.
Tip #3 Work on featured snippets
Nowadays, there are a lot of featured snippets: these are the quick answers that are immediately enlarged at the top of the search results. Just enter the search query 'What is Google Shopping?', and you will see a short answer immediately at the top of the search results.
If you want to appear at the top of search results for keywords or questions entered into Google with a featured snippet (quick answer), you can certainly get started with that yourself. You don't need to be an online marketer for that. However, it is helpful to know how to set up a featured snippet, and for that, you can of course always turn to an internet marketer for advice. To help you get started with writing a suitable featured snippet: write a three-line paragraph containing the keyword you want to be found for at least once or twice. If Google considers your description the best result for the search query, you will get the featured snippet.
Tip #4 Be present on social media
Being found on social media is becoming increasingly important. Therefore, ensure that you have at least a business account on Facebook that people can follow and like. If you also actively share posts on this platform yourself, it contributes to your online presence.
Social media is the best way to improve your engagement with your customers. Whether your target audience is local, national, or international, Facebook is the ideal channel to foster interaction with them. Through Facebook, Instagram, or other social media platforms, you can convey the entire brand experience to your target audience. They are great channels to show who you are as a company and what you have to offer your customers.
Do you already have a Facebook page for your company and do you want Facebook Marketing Want to take it to the next level? Best4u Internet Marketing can help by setting up a Facebook campaign for you. If interested, you can always ask about more info.
Tip #5 Actively work on your own website
Finally, the moral of this article is, of course, primarily a tip: work on your own website to get the most out of it. Don't wait for your project manager to ask you something, but truly collaborate. When you actively contribute to maintaining and keeping the content of your website or app up to date, you can get much more out of it. Also, feel free to ask your project manager what you could do yourself; they know exactly where things stand. You form a team that collectively strives for the best possible result! Why? “Because the best projects are collaborations,” says online marketer Stefan.
Can't figure it out yourself? Feel free to ask for help!
Do you really want to work on your website yourself, but doubt whether you're on the right track? The internet marketing experts at Best4u Internet Marketing are happy to help. Online marketing is a profession that requires a dedicated person. “Compare us to a car mechanic; you also have a person who can tell you exactly what's wrong with your car (website) and fix it for you right away,” adds Stefan. Finally, online marketer Stefan has one last tip for anyone who wants to do internet marketing themselves: “To start with, delve into the basics of SEO and see what you can handle yourself. If you don't understand something after that, ask about it. We are here to help our clients move forward and steer them in the right direction.” And that’s exactly right!
Useful tips?
Were these useful tips that you can put into practice? Let us know via social media or through your project manager. Would you like DIY tips on other aspects of your website? Let us know, and who knows, we might write an article with tips for you to put into practice!
In the meantime, keep a close eye on We Are Best4u, because my colleagues and I will always keep posting interesting, important, or just funny articles!