Being there is experiencing it! It is a frequently heard phrase that regularly comes up at birthdays, drinks, and other types of parties. A concept often associated with this is FOMO. FOMO stands for Fear Of Missing Out, which refers to the fear of missing out. This disguised form of 'fear' occurs not only offline but also online.
Webshop owners can cleverly capitalize on FOMO by adding certain elements to their virtual store. In this blog, Best4u highlights a few of them, so that your visitors will be more inclined to check out and your revenue reaches record highs!
Add timeline
"Haste makes waste," as the saying goes. But if you add a bar at the bottom of your product showing how much time is left to check out, customers are more inclined to complete the ordering process sooner. They are then subtly cornered, causing them to feel FOMO and be afraid of missing out on your product.
Viewers show
Another way you can use FOMO to your advantage webshopThis involves displaying the number of viewers at that moment. Just compare it to a long line at a market stall. If there is a lot of interest in a particular stall, you are more inclined to buy something than if there is no one around. Mention how many people are looking at the product in question at that moment or on that day, and people will be more inclined to click on the product.
Use of FOMO image
It isn't even always necessary to beat around the bush about the fact that people might miss out. For example, you can choose to implement a FOMO image as a pop-up on your webshop. On this, you can display text such as 'don't miss this offer', 'only today', or 'last chance'.
Pushing via email
If you have your users enter their email address early in the sales funnel, you can send them a reminder if they have left your webshop without checking out. 'Hey [name]. [Product X] is on sale today only' could be a great line in the subject line to encourage sales once again. So, there are plenty of ways you can cleverly capitalize on the Fear Of Missing Out with your webshop or website.