Want to professional SME webshop When you start, don't be surprised if you spend more time in the beginning than you expected. Matters you thought would be easily arranged take more time, and customers suddenly come up with questions you hadn't anticipated. With an accurate return form, you can prevent a large number of problems.
Potential buyers want to know what their rights and obligations are after making a purchase, and a good return form builds trust. In this blog, we will go through a number of aspects that should not be missing from your return form.
Return period
Most discussions surrounding returns concern the return period. This is often linked to an unclear return form. Some webshop owners dismiss their return page with a sentence like 'the item may be returned within 14 days'. It is not clear from this whether that is 14 days after the moment of receipt or 14 days after the order was placed. Therefore, be specific about this.
Return costs
Margins are by no means always generous for certain products. However, research has shown that potential customers are more likely to make a purchase if no return costs are charged. In fact, no return costs are even more important than no shipping costs. You can therefore choose to pass on the shipping costs to the buyer, but pay any potential return costs yourself. Just make sure you state it clearly!
Return exceptions
Another element that should not be missing from your website's return form is the exceptions. Perhaps you sell a personal product like underwear, where you do not want to run the risk of it being returned worn. Or perhaps your product's packaging is so original that it must not be damaged in order to be returned.
Return method
Perhaps you run such a small webshop that it is sufficient for you if someone simply puts the item to be returned in the box and sends it back to you. But if your webshop is larger, you would do well to have the buyer create a return label on your website. Ensure that your communication regarding this is clear.
Return or exchange?
There is quite a difference between returning and exchanging. With an exchange, as an entrepreneur, you have the certainty that the budget spent stays in your pocket, ensuring your margins remain healthy. However, the number of conversions may decrease as a result, since the non-binding nature of an order is greater with the option to return. Therefore, leave no doubt about this and include it in your return form.
Should you have any further questions about your webshop or Best4u websiteIf so, be sure to let us know.