If you have never owned a webshop before and suddenly want to enter the e-commerce market, the various webshop plugins can be quite overwhelming. Because what do you do? Do you choose the seasoned Magento, go for the easy Shopify, or let yourself building a webshop in WooCommerceWooCommerce is one of the many platforms on which you can conduct e-commerce. WooCommerce belongs to the world's most well-known CMS, WordPress. As a result, it is easy to connect to your regular website, and you need to do very little to boost your online conversions.
WooCommerce is often described as an open-source platform that is fully configurable to your specific needs. WooCommerce offers countless extensions. These plugins provide insight into your inventory and help your customers pay securely. Furthermore, WooCommerce is a platform that allows you to easily connect couriers, so you have everything under one roof. In this blog, we give you a comprehensive overview of WooCommerce!
The origins of WooCommerce
Not so long ago, a simple plugin was added to WordPress. WooThemes, as the plugin was called at the time, was launched in 2008 by a number of enthusiastic South African developers. The plugin was such a resounding success that, three years later, it was decided to give the e-commerce plugin further shape under the name WooCommerce. In 2017, six years later, it was decided to transform the plugin into a fully-fledged platform.
The numbers released in 2022 prove that WooCommerce has become an indispensable part of the e-commerce landscape. Worldwide, there are over 5 million websites using WooCommerce, while the plugin receives around 30.000 downloads per day on the official WordPress website.
The features of WooCommerce
Anyone seeing the WooCommerce interface for the first time will notice that there are numerous features you can make use of. To prevent you from getting lost on your first visit, we provide a list of some possibilities on the WooCommerce platform below:
AnalyticsUnder the heading 'Analytics', you will find a nice overview of the conversions. At a glance, you can see how many euros have been lost to taxes, shipping, and discounts. Additionally, you have an idea of the total amount you have raised.
Coupons ReportDo you want to dive deeper into the numbers? Then take a look at the coupons report. Especially if you regularly offer discounts on your webshop, it is nice to get an idea of the number of orders that were not sold at full price. If you download this report, you will immediately know the total discount amount.
AppearanceIf you click on 'Appearance', you have the option to give your webshop a new design. You can influence three aspects: the Store Notice, Product Catalog, and Product Images. You can view the Store Notice as the message to your webshop visitors. This is visible at the top or bottom of your site. Within the product catalog, you choose what you want to display on the category pages, how they are organized, and how many rows are shown. For the product images, you decide the number of pixels of the thumbnail, the width, and the aspect ratio at which the thumbnail is scaled.
WooCommerce Plugins
With over 5 million users worldwide, as a platform you need to offer your users some choices. This is one of the reasons why countless plugins have been created by WooCommerce and other developers. Below, Best4u discusses a few plugins that might also be of value to you:
Multilingual WooCommerceAre things going well in the Netherlands and do you want to expand your sales to other countries? With this plugin, you can easily translate your content into other languages without the risk of duplicate content. Both a free and a paid version are available.
PickPluginsEngaging your customers starts the moment they land on the homepage. PickPlugins helps you place a slider on your homepage so that your products immediately capture their imagination.
WooCommerce Stripe Payment GatewaySo many people, so many preferences! That is why you want to offer your customers multiple payment options, so they don't drop out due to limited payment possibilities. Stripe Payment Gateway helps you add Google Pay, Apple Pay, and similar options to your shop.
Live ChatCustomer satisfaction is a KPI that webshops are increasingly focusing on. And you have to, because there are ten other webshops just like you! By implementing the Live Chat plug-in, you are already taking a step in the right direction. Live Chat helps you establish direct contact with potential buyers, so you can answer their questions. It doesn't get any easier!
Enhanced Ecommerce Google Analytics Plugin for WooCommerceWe previously briefly discussed the analytics report in the WooCommerce backend, where you gain many financial insights. Do you want to take it a step further and move to the next level? With this plugin, you can easily connect your Google Analytics account, making it easier to assess the results.
Why WooCommerce?
Best4u often gets the question why we WooCommerce would recommend. Price-quality ratio is the argument we put forward most often in this regard. The platform has numerous (expansion) possibilities and is, moreover, future-proof. This is because you can look ahead with this platform for years to come. Another advantage is that WooCommerce has developed a large developer forum where users communicate with each other about problems, solutions, and other assistance. In addition, the speed of WooCommerce is praised, and WooCommerce also enables you to sell whatever you want. If you are interested in a WooCommerce webshop, we recommend that you contact our customer service!