Having a distinctive website developed that consists solely of unique tools is almost impossible these days given the proliferation of websites. After all, there is a fairly high chance that your potential customers have already seen certain features elsewhere.
However, this fact by no means implies that you should simply let things slide and sit back. On the contrary, this should be an extra incentive for you as an entrepreneur to a to have a website built that jumps off the screen. In this blog, we discuss 5 creative ideas for your new website, so that you can soon sit down comfortably with webshop specialist Best4u.
1. User-generated content
Content, content, and more content. As an entrepreneur, you have probably heard a hundred times that your website should be full of it. But what you may not have heard of before is User Generated Content. With USC, as User Generated Content is also referred to, it is important to reuse photos, videos, and other creations from your customers on your site. Suppose you are a provider of designer faucets and a customer posts a photo of their model on Instagram; then it might be interesting to implement a tool like Flowbox on your website. This allows you to interact with and inspire your target audience.
2. How-to page
Scissors, lunch boxes, and bicycles are examples of products that require little explanation. However, if you offer more complex products, you don't want to leave your customers in the dark. That is why it can be beneficial to set up a 'how-to page' on your website. Using illustrations or short videos, you can explain, for example, how to assemble a fence or what to look out for when setting up a swimming pool. These pages can also generate organic traffic, as others are struggling with the same question.
3. Add interactive elements
Websites can be quite static, but this can be easily remedied by adding interactive elements. With a colored button, it is fairly clear what it is for, but by having it light up as soon as the cursor hovers over it, it stands out even more. Similarly, a dog walking across the screen on a website about pet products, or a chat function that pops up as soon as you open the contact page, are simple interactive elements that make a big difference.
4. Implement a 360-degree video of your product or office
Do you also always enjoy clicking on a random street in Google Maps to look around? Nowadays, 360-degree cameras are available that allow you to take such photos or videos yourself. By creating a 360-degree video of your work environment or product, you give the potential customer just a little more insight than a simple product photo. Something to think about, then!