Website color usage

From a neuromarketing perspective, there are a lot of rules that describe what makes a website a good domain and what doesn't. You have probably heard of the golden ratio, where the most essential elements of a website are positioned at a specific place within the larger whole.

But that is just one of many composition rules, because the use of color is also sometimes neglected. After all, if the use of color is not well organized, there is a chance that the potential customer will drop out early in the sales funnel. And that is exactly what you want to prevent! In this blog, Best4u discusses the most important basic rules, so that you will soon know exactly what the do's and don'ts are.

CTA buttons

The CTA buttons are arguably the most important buttons on your entire website. The teasers on these buttons must be attractive enough to make the potential customer decide to click on them. That is why you had better ensure that this color stands out. How do you do that? It is actually very simple. The color of the CTA button must contrast with the interface. Choose a red button with a green background, go for yellow if your domain is purple, and choose a black button if your website is mint green.

Color is emotion

When selecting the right one color combinationsHowever, it is important to realize that color can evoke certain emotions. A black domain creates much less cheerfulness than is the case with a color like pink. Therefore, it is good to realize that not every color is equally suitable for use. Would you like to know which color combinations suit your website best? Then use a tool like Pallet.

Keep it simple

When realizing a new websiteYou are easily tempted to bombard the web designer with all sorts of wild ideas. This might be a good idea if you are having a hobby website made, but not if you have serious intentions for your new domain. In that case, you are better off keeping it simple and not adding too much fuss to your website.

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