Web design trends

What does a website look like in 2015?

Websites with a minimalist design are popular, and not only because they look elegant. A website with a minimalist design also loads much faster, because the design has been stripped of all unnecessary bells and whistles. Moreover, the visitor's attention is immediately drawn to what is important: the content of your website.

Minimalist websites distinguish themselves on the following points:

  • typography: simple fonts
  • use of color: fewer colors, less bright colors, predominant black, white, and gray tones.
  • White space: a lot of white space between website elements
  • Images: more use of black-and-white images or fewer colors

The most important benefits!

1. Minimalist websites load faster

Minimalist websites make less use of website elements that strain bandwidth, usually because they display less graphical clutter. The additional benefit is not only that they consume fewer server resources, but also that a slow load time is an essential part of a good user experience.

2. Minimalist websites are easier to develop and maintain

Creating and maintaining a corporate identity for your own website is a time-consuming task. Because minimalist websites are simpler, developing your website and maintaining it through new communication materials will take less time.

3. Minimalist websites place an optimal focus on content

The content of a website is by far the most important part of all website elements. Because minimalist websites contain little embellishment, they give the website visitor a better opportunity to absorb information. Additionally, you give yourself more opportunity to draw attention to something in a simple way, for example by using a color (that stands out).

4. Minimalist websites look professional

Because minimalist websites are less obtrusive, they generally come across as more professional than websites overflowing with graphic clutter.

5. Minimalist websites are more unique

A minimalist website design does not imply a boring design stripped of any form of creativity. Quite the opposite. By using a few unique, eye-catching details sparingly, such a website actually stands out more than the glossy versions.

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