It is well known that more and more people are browsing and buying online. Consequently, many stores choose to cater to this target group as well and launch a webshop alongside a physical store. There is a growing fear that fewer purchases might be made in physical stores because people increasingly want to buy online quickly and easily. This is also known as showrooming. This implies that people may browse in the store, but often end up making their purchase online.
Uit research However, it has been shown that having a webshop alongside a physical store also has a positive influence on your store. It appears that conversion in your store can increase significantly due to your webshop. Customers browse online and subsequently know exactly what they want in the store.
77% of Dutch people shop online; e-commerce is becoming increasingly important and can also have a positive impact on your offline conversion. Don't have a webshop yet? Contact us immediately for no-obligation advice. You can also confidently turn to us regarding optimizing your webshop's results.